Karla Jo Helms Founder and Chief Evangelist
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR.
Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected.
Being an alumni of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances and doing what it takes to excel.
Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.
The JoTo PR Agency Provides Topnotch PR Services
Learning by trial and error, documenting each step of the process, and utilizing only those actions that achieved consistent, superior results has earned the Karla Jo hard-won knowledge of how to hone in on the best use of PR.
Today, all processes of JoTo are streamlined PR services that have become the hallmark of the JoTo name.
Fine-tuned the media process to deliver 2-3 media stories for every client, every month, with our technological advancements and train media professional.
Hit 150 clients with major media campaigns since 2009
Added Continuing Education programs for all JoTo staff to further increase know-how on all things business and PR.
Added social media growth and lead generation components with the hallmark of Joto standard for disruption, exposure, and influence
JoTo’s long-term clients expanded collectively by 2,794%
JoTo PR was named one of the top PR agencies in Florida
Helms acquired 100% ownership of JoTo PR, enabling her to continue the company’s rapid expansion
In 2015 JoTo created a completely remote workforce thanks to a technology-centered process, codified business system and data analytics
JoTo PR received its 5th Model of Administrative Know-How award
JoTo client receiving an average of 200,000 either aired or written about their organizations, via outlets such as: The Wall Street Journal, New York Times, MarketWatch, CBS, CNBC, Forbes, NBC, FOX News, Inc. and more!
Many clients received multiple prestigious industry recognition awards this year, as well as recognition for their general good works which became well-publicized through the JoTo PR network.
JoTo PR expanded its ranks this year to keep up with client demand by hiring six experienced production staff as writers, editors and PR specialists.
Automated administrative procedures to increase work flow.
Based on statistical data, Joto PR was able to figure out what works in PR and where other PR firms are falling short
Automation allowed Joto to expand faster than before
JoTo expanded 37.5% each year since its inception, adding more clients from the healthcare, finance and technology sectors to its roster.
JoTo set up a pro bono department for handling non-profit work for organizations that provide programs and services that benefit the public.
JoTo began to garner more of its own press from PR publications and blogs for its media relations work on client campaigns.
JoTo expanded into the technology industry.
Helms established Studio 34 North, a company that rented JoTo’s creative studio out to photographers and videographers in the media industry and entertainment biz.
JoTo developed services for its existing clients that dovetailed various philosophies of PR, such as Corporate Social Responsibility and Media Relations, to help JoTo’s clients make a bigger impact on their own market shares.
JoTo was asked to help with the American Cancer Society’s Relay for Life event, Clearwater Chapter.
Helms continued to garner national clients, proving that the theory of industries expanding in the New Economy was valid.
As a technologically savvy company, Helms implemented a paperless system using SAAS products such as SharePoint and the automated workflow and marketing system, Infusionsoft.
Helms, who had been the PR Committee Chair for the Clearwater Downtown Partnership, was invited to be on the executive board of directors, which she accepted.
JoTo continued to assist the PR efforts of the Clearwater Super Boat National Championship & Seafood Festival for a second year. The festival’s impact on the local economy doubled, while its exposure tripled as JoTo trebled the number of media placements and third-party endorsements.
Helms set out to form her PR firm in 2009, at the height of the recession. The country was in turmoil, reeling from the credit crunch, the housing crisis and rising unemployment. KJ took on the challenge.
Helms commissioned a professional market research study on the CEOs of the fastest-growing companies in the USA to determine their viewpoints and understanding of the subject of Public Relations
From that point on, JoTo PR began educating their target markets on PR, using the market research study to ensure that C-level executives understood the value of PR and how it should contribute to their companies’ bottom lines.
Despite being a start-up company, JoTo PR made a name for itself through community PR work and became known for giving back to the local community in a big way
The first pro bono job done that galvanized the whole movement of Joto PR into the future.
JoTo’s Definition of Public Relations
PR is the tool used to encourage people to think the way you want them to think. It’s creating and maintaining the image that you want people to remember and identify with you. Your marketing can then reinforce your PR message by communicating what you want those target audiences to do. PR starts the fire; marketing fans the flames.
Our specialty is not only our understanding and application of the core principles of PR; our diverse business backgrounds enable us to create holistic PR campaigns so that you achieve better, faster and more comprehensive results.
JoTo Lives Its Philosophy
To use the true technology of Public Relations to get our clients properly, successfully and continuously positioned in the media, their community and their industry resulting in ever-increasing business for its clients.
Everything the JoTo Tampa Public Relations Agency does is from the standpoint of making it easier for our clients to acquire more business:
- PR is the gas that starts the engine; and
- Marketing revs it up so that
- Sales can drive.
Sign Up Today for a Complimentary PR Consultation and Evaluation
If you think you could benefit from real advice from PR professionals with a proven track record, here’s your chance to get it for FREE.
A JoTo Pro will contact you and determine your areas of strengths and weakness, and will then point you in the right direction, using PR the correct way in the New Economy.
And if you don’t have a PR strategy, we can help you with that, too.