Client in the News: White Men as Full Diversity Partners Garners Attention in the Reading Eagle - jotopr.com

White Men as Full Diversity Partners (WMFDP) is a diversity and leadership development firm founded in 1996 by Bill Proudman, Michael Welp, Ph.D., and Jo-Ann Morris in Portland, Oregon. WMFDP takes an unorthodox approach towards eradicating bias and discrimination in the workplace.

What’s Up?

An article in the Reading Eagle entitled Up Front: Workplace Discrimination Can Prove Costly

The Reading Eagle is a daily online magazine written for residents of Reading and Berks Counties in Pennsylvania. It covers local, regional, state, national and international news, as well as sports, business, entertainment and special news features.

Bill Proudman and Michael Welp founded, White Men As Full Diversity Partners, 20 years ago as an answer to a question most people never thought of asking: Why is the white male, who holds most CEO and C-level positions, left out of the diversity and inclusion discussion? From there, Proudman and Welp developed a rather unorthodox approach to diversity consulting by engaging white male leadership directly, while including everyone in the discussion.

With recent startling headlines, there is undoubtedly an immense amount of work to be done to eradicate bias and discrimination in America. Since this country starts and stops on economics, change in the workplace is fundamental if a national paradigm shift is to be achieved.

This coverage in The Reading Eagle takes the message of White Men as Full Diversity Partners to the grassroots level. The agency’s PR goal is to instill a clear picture of White Men as Full Diversity Partner’s (WMFDP) identity as thought leaders in its field. JoTo PR is working with WMFDP to not only communicate, but demonstrate that they are THE firm to change the landscape of corporate America.

Calculation (6,119 is the number of actual readers that read this article.) This online magazine reaches 244,748 individual readers per month, each of whom has chosen it for its specific content and targeted audience. A win-win for all.

Do you have a story to tell? One that needs to be shared? JoTo PR puts – and keeps – you on the map!TM