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Client in the News: White Men as Full Diversity Partners Discusses the Cost of Discrimination on Hispanic MPR

Exposing the True Cost of Discrimination in the Workplace

JoTo PR client, White Men As Full Diversity Partners, delivered a podcast with Hispanic Marketing & Public Relations about Workplace Discrimination Equaling $64 Billion in Losses.

During the podcast interview, Michael Welp, Ph.D., co-founder of White Men as Full Diversity Partners, discussed the true cost of workplace discrimination with Elena del Valle, host of the HispanicMPR.com podcast. He pointed out that diversity is most often thought of as celebrating the differences in race, religion and sexual orientation. Culture and background generate rich diversity as well. Diversity and inclusion are core concepts that we study and we find that they change in different areas of the country.

Cultural learning is important in the global economy. Diversity is to be embraced. Discrimination is the lack of inclusion and the costs in the workplace stack up with regards to hiring and re-hiring, training, loss of morale, and understanding. Companies need to embrace the total culture within their companies. “The dollars lost prove that cultural education is needed as in the failure of Chevrolet to sell their Nova model in Spanish speaking cultures because “No Va” means “No Go”, Welp pointed out.

“White Men as Full Diversity Partners (WMFDP) is a diversity and leadership development firm in Portland, Oregon, founded in 1996 by Bill Proudman, Michael Welp, Ph.D., and Jo-Ann Morris. WMFDP takes an unorthodox approach towards eradicating bias and discrimination in the workplace. Their client list includes Alaska Airlines, Dell, Lockheed Martin, Northwestern Mutual, Chevron Drilling & Completion, The Nature Conservancy, Mass Mutual, and more. The majority of C-level executives are white and male, and they are frequently omitted from a vital role in diversity and equality. Proudman and Welp observed that these critical subjects were not being taken to the doorstep of these leaders—all to the detriment of struggling minorities and the economy as a whole.”

Hispanic MPR is a monthly online magazine that is a monthly magazine covers general business topics and features Hispanic-specific coverage.

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