What Is PR

#WhatIsPR: The Business-Political Scandal & What YOU Can Do About It

It’s apparent that Uber and maybe Starbucks and Nordstrom did not set themselves up for these “scandals.” No one wakes up one day and says, “Oh boy, this is the day everyone finds out about the skeletons in our closet,” but shrewd business owners...
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#WhatisPR: Perception is Everything

There’s an old saying in public relations — in PR perception is EVERYTHING. But when it comes down to it, what exactly is PR? What is that elusive everything? The term ‘public relations’ has become so common that you would think that folks...
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