Company Blog

The Media-Anvil Is Hot! Strike Now!

JoTo PR Disruptors commentary on The Hollywood Reporter’s article: CNN Refuses to Air Trump Ad With “Fake News” Graphic Let’s talk about the media’ favorite buzz-word of the 2016/2017 era and that’s FAKE NEWS. I’ve talked at length...
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Epi-Petitionary Part 2

EpiPen maker accused of gouging more helpless folks over life-saving medicine. You might have recalled one of our previous emails talking about EpiPen charging exuberant prices for their asthma medicine. (If you haven’t, what are you waiting for? Sign...
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The Story Telling Investment

JoTo PR Disruptors commentary on Adweek’s article: Why Marketers Need to Invest in Authentic Long-Form Storytelling You would think with the popularity of social media, and the limitation of how much you can write in each post, that there wouldn’t...
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Lack of Transparency in American CEOs

JoTo PR Disruptors commentary on Bloomberg’s article: Bed Bath & Beyond Cuts CEO Pay by 13% After Investor Backlash Another day and another news story about a CEO from a major company in America. Today is about Bed, Bath and Beyond’s CEO Steven...
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#PRWinTampaBay: USF Looks To Mars

Despite federal budget cuts1 the University of South Florida is doing great work and getting noticed for it. Our friends at The Tampa Bay Business Journal put out a story about one professor chosen to do something extraordinary. Dr. Dominic D’Agostino...
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#PRinHistory: The Villain of PR

Some time ago we talked about Ivy Lee as the grandfather of news releases and modern-day PR. He was focused on getting in front of a story, and so the media would fill in the news with his client’s story rather than making sh!t up. That is how the actual...
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