Public Relations innovator and veteran Karla Jo Helms created JoTo PR to fill a gaping hole in the industry. With the advent of multiple outlets for media, including social media sites, many traditional PR and marketing agencies were somewhat stymied. New agencies arose who specialized in digital media but were not grounded in the traditional values and know-how of PR.
JoTo PR is a hybrid—a blend of traditional PR expertise and experience with high technology so as to harness the advantages of both worlds: the traditional and the new.
JoTo provides a diversified, far-reaching vision and experience that incorporates the totality of their clients’ needs and recognizes that every aspect of any organization, from Reception to Customer Service, is involved in how the organization is perceived. By using a holistic public relations approach to every aspect of a business, JoTo is able to help a company greatly improve the customer experience and life cycle.
A Holistic Overview:
JoTo takes a unique approach to its public relations and marketing activities. A large-scale initial examination enables us to look at your company as a whole. Our vision is holistic, i.e., a company is greater than the sum of its departments and divisions. We treat the entire organism (company) from top to bottom, and create a synergistic message that lasers through communications and information clutter.
Starting with strategic planning that enhances every aspect of an organization, JoTo creates an integrated program that optimizes communications and improves the marketing return on investment. PR is the tool to get people to think the way you want them to think.
No matter the target audience—whether staff or customers—you have more control over reaching your goals through the correct use of PR. Marketing then backs up PR’s message by communicating what you want those target audiences to do.
The benefit of having a well-thought-out and strategized PR & marketing plan is that it gives you more control over attaining your goals, which equates to a better bottom line and more freedom to do the things that you want to do.
Our specialty is not only our understanding and application of the core principles of PR and marketing; our business background enables us to create holistic PR campaigns that can be integrated into your marketing so that you get better, faster and more comprehensive results. Call us for a complimentary PR consultation and evaluation.
Our Mission Statement:
To use the true technology of Public Relations as a holistic approach to a company’s marketing and promotional avenues by creating campaigns that will result in a prosperous and expanding business.
Everything JoTo PR does is done from the standpoint of getting businesses a better return on investment (ROI) for their marketing dollars.