Archives for 5 Jul,2017

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Lack of Transparency in American CEOs

JoTo PR Disruptors commentary on Bloomberg’s article: Bed Bath & Beyond Cuts CEO Pay by 13% After Investor Backlash Another day and another news story about a CEO from a major company in America. Today is about Bed, Bath and Beyond’s CEO Steven...
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#PRWinTampaBay: USF Looks To Mars

Despite federal budget cuts1 the University of South Florida is doing great work and getting noticed for it. Our friends at The Tampa Bay Business Journal put out a story about one professor chosen to do something extraordinary. Dr. Dominic D’Agostino...
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#PRinHistory: The Villain of PR

Some time ago we talked about Ivy Lee as the grandfather of news releases and modern-day PR. He was focused on getting in front of a story, and so the media would fill in the news with his client’s story rather than making sh!t up. That is how the actual...
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#PRWIN: UFC: The Sport Built by PR

If you’ve tuned into ESPN within the last few weeks you’ve no-doubt heard about the boxing match between UFC fighter Connor McGregor and undefeated boxing champion Floyd Mayweather in a fighting event for the ages. The two fighters at the top of their...
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