“The PR industry has lost touch with reality resting on past accomplishments and failing to deliver results to meet today’s needs. It’s simple: there’s way too much ‘smoke and mirrors’ in the PR world and not enough delivery of results. JoTo changes all that.”
Karla Jo Helms Chief Evangelist and Anti-PR Strategist
JoTo is an ancient Japanese word that means “excellence; the best, very high class.”
In PR, there are 3 stages of ROI
The first stage is Disruption
We collect insights that will disrupt how your company is perceived
We assess the right channels, the correct communities and the key publications that will embrace your disruption
We break through the first barriers to disruption where your message starts to gain traction. Sales start to react.
The second milestone is Exposure
PR messages start to multiply and accumulate
Media reacts with more placements.
Old clients increase spending concurrent with attracting new business and ROI
The third milestone is Influence
PR message is clear, cutting through industry noise establishing continuity and goodwill.
You’re now seen as the voice of that niche that you dominate, are sought-after and quoted.
You hit tipping point of adoption, consistent sales growth and expansion and now ready for the 4th stage of maintaining the ground you’ve now won.