“The PR industry has lost touch with reality resting on past accomplishments and failing to deliver results to meet today’s needs. It’s simple: there’s way too much ‘smoke and mirrors’ in the PR world and not enough delivery of results. JoTo changes all that.”
Karla Jo Helms Chief Evangelist and Anti-PR Strategist

JoTo is an ancient Japanese word that means “excellence; the best, very high class.”

In PR, there are 3 stages of ROI

The first stage is Disruption

Research

We collect insights that will disrupt how your company is perceived

Target

We assess the right channels, the correct communities and the key publications that will embrace your disruption

Penetration

We break through the first barriers to disruption where your message starts to gain traction. Sales start to react.

“JoTo PR made us a major contender”

Learn about Disruption

The second milestone is Exposure

Traction

PR messages start to multiply and accumulate

Ripple Effect

Media reacts with more placements.

Perception Shift

Old clients increase spending concurrent with attracting new business and ROI

“People are finding us and KNOW us”

Learn about Exposure

The third milestone is Influence

Consistency

PR message is clear, cutting through industry noise establishing continuity and goodwill.

Thought Leadership

You’re now seen as the voice of that niche that you dominate, are sought-after and quoted.

Snowball Effect

You hit tipping point of adoption, consistent sales growth and expansion and now ready for the 4th stage of maintaining the ground you’ve now won.

“Starting with JoTo PR we have doubled”

Learn about Influence